How much does it cost to stay loyal to your coffee shop? If you bought a Cappuccino every day for a year how much would you spend and how many free cups would you get using your loyalty card?
With plastic loyalty cards where you get points for each £1 you spend you have to drink more cups of coffee before you have enough credit to get a free cup of coffee. However unlike for example the McDonalds card your food will also earn you points towards your free coffee and the points can be redeemed against food
Conversly even with buying food it will still cost you more per year for your coffee with a plastic loyalty card. So in the end its all down to taste, availabilty and how much your willing to pay for a Cappuchinno